GreenGraffiti originates in the spaces of the city: pavements, pedestrian crossings, squares and shopping streets. It is an advertising medium that lives on the very surfaces people move across every day without giving them a second thought; that is precisely why it surprises, captures attention and becomes immediately memorable.
It is an authorised, temporary and sustainable format, designed to influence the relationship between people and the urban environment, while preserving the full usability of public spaces.
An OOH advertising medium installed on urban pavements
Authorised in accordance with local regulations
Sustainable and removable without leaving residues
Measurable through detailed and accurate KPIs
Suitable for awareness campaigns, drive-to-store initiatives and multi-city launches
A GreenGraffiti campaign is designed to be simple to activate and extremely precise in its execution.
Every project begins with an analysis of the city and its pedestrian flows, with the aim of identifying the best locations for reaching the target audience. From there, we move to the operational phase: permits, graphic template production, installation and final removal.
The process is structured to minimise complexity and ensure a compliant and carefully managed intervention.
Analysis of pedestrian flows and target areas
Selection of strategic locations with measurable KPIs
Complete management of municipal permits
Production of the graphic template
Installation of the graffiti on authorised surfaces
Monitoring and documentation
Removal at the end of the campaign using hot water
Final reporting and location mapping
GreenGraffiti operates across a selected network of Italian cities chosen for their population density, pedestrian flows and genuine visibility opportunities.
Each city has specific characteristics that influence locations, permits and implementation times. For this reason, every intervention is tailored to the specific characteristics of the urban environment.
A GreenGraffiti campaign is more than an installation: it is a complete urban intervention.
This means we manage the strategic, administrative and logistical aspects, providing the client with a single point of contact and a clear, organised workflow.
The service is designed to reduce friction, avoid delays and ensure continuity between planning and production.
Analysis of the selected areas
Identification of the highest-impact locations
Management of authorisation procedures
Production of the graphic templates
Installation in accordance with the defined standards
Removal at the end of the campaign
KPI tracking
Professional photographic documentation
The entire GreenGraffiti system is designed to respect both the urban environment and the surfaces on which it is applied. Installations are created using a food-grade mixture that adheres to surfaces without damaging them. During installation, a photocatalytic technology is applied. It reacts to sunlight and contributes to the reduction of certain air pollutants, including nitric oxide and nitrogen dioxide (NOx), which are harmful to human health.
The removal process is just as clean: no solvents, no residues, only high-pressure hot water.
Eco-friendly, fully biodegradable mixture
Photocatalysis activated by sunlight
Measurable reduction of certain pollutants
Completely free from solvents and chemical additives
Safe removal using hot water only
A GreenGraffiti campaign generates results that can easily be documented and used for both qualitative analysis and comparison with future campaigns.
Its main value lies in its urban impact: being present along the routes people use every day means becoming part of their daily journeys, increasing memorability and brand recognition.
Number of installations
Detailed location mapping
Gross footfall analysis for each GreenGraffiti installation
Professional photographic documentation
Number of digital interactions
GreenGraffiti uses a VOC-free, food-grade mixture that adheres to surfaces without damaging them. During installation, a photocatalytic layer is applied. It reacts to sunlight and contributes to the reduction of certain air pollutants that are harmful to human health, including nitric oxide and nitrogen dioxide (NOx).
It is an approach that combines sustainability, effectiveness and full compatibility with the urban environment.
Biodegradable and reversible mixture
Application of the photocatalytic layer
Reduction of certain pollutants through sunlight
Removal using high-pressure hot water
No chemical residues
