For anyone wandering around the streets of Milan, it’s impossible not to run into at least one billboard: from the maxi-formats that have been changing the appearance of entire neighborhoods in recent years, to classic 6x3, trams, ATM bus shelters, FSUs and MuPi, municipal billboards etc. It is easy to get lost in this complex world, since there are some many options and each tool has its own peculiarities.
Although GreenGraffiti is a part of this context, its approach is completely different from classic outdoor media. In response to the imposing size of medium and maxi formats, graffiti advertising provides a capillary distribution in the territory; compared to the bright LED screens of the new bus shelters, graffiti provides hand drawn artwork; as opposed to the mobility of busses and trams, graffiti offers peak positioning and vertical targeting.
The multitude of targets and circuits available in the city make GreenGraffiti advertising installations the most appropriate tool for proximity campaigns and highly targeted promotional launches – occasions when avoiding traditional support is decidedly a plus.
This is the perfect media for single activations, but it performs even better when paired with complementary tools: the liquid distribution of the graffiti is of incalculable value when included in a multi-channel media plan – because it integrates perfectly with all of the other existing OOH solutions.
