In the quintessential fashion capital, even a park can be transformed into an expression of style. Welcome to “La Città della Moda” – Fashion City – a work by street artist Luca Font in the Parco Ravizza park in Milan. A harmonious system of geometric forms and saturated colors, this interpretation depicts the complex relationship between individual, city and park. The elegant artwork, commissioned by the McArthurGlen Serravalle Designer Outlet, blends into the urban surroundings to perfection, giving city dwellers a unique setting in which to spend some time, an oasis of color in a predominantly green setting.
A pedestrian precinct dedicated to children will inevitably feature color. This street art work created for theMunicipality of Aosta brings a touch of creativity to the new square Piazzetta Cavagnet, inaugurated in October in front of the Lexert school in the Cogne district. The design, the result of a collaboration between the students of the Lexert school and those at the Classical, Artistic and Musical Lyceum of Aosta, blends certain suggestions made by the students with “industrial” elements that depict the district’s original destination. With this refurbishment operation, the grey of asphalt is replaced by colorful patterns and motifs, so that children can socialize in tranquility and safety.
Some projects are so lively that you wish you could go back to your school days. An example is the tactical urbanistic work created near the Gino Capponi comprehensive school in Via Pestalozzi inMilan, backed by Municipality VI and made with help from the children at the primary school. Starting from drawings by a number of students, we turned the sidewalk of Via Brugnatelli into a colorful piece of pavement art, a lively space designed to stimulate children’s imagination and increase their awareness to the tradition of street games.
The themes of stories are woven from words, but ours are made of colors.In this case, the colors of street artist Luca Font, who decided to write his “Tapestryof urban fabric” in Piazza del Volontariato, a square in Padua, on commission bythe McArthurGlen Outlet in Noventa di Piave.
700 square meters dedicated to iconic locations, both real andimaginary, interweaving spaces and lives, layering colors and shapes thatdescribe the city and give it one of its most valuable assets: making it abeautiful place in which to live. A twin of this work is also present withinthe Outlet: in this case, shapes and colors become a link connecting the spaceand the center’s visitors.
A kaleidoscope of colors and geometric shapes clearly refers to the districts in which they are placed: Piazza Minniti in Isola district and Piazzale Loreto in NoLo district. Created by the Italian street artist Camilla Falsini, the works of art won, thanks to Jungle agency, the public call “Piazze Aperte” of Comune di Milano. Turning parking lots into social spaces, improving the quality of life in both districts.
There are 12 stars on the European flag, but we have spread many more allover Sardinia. On 9 May, Europe Day, we created a series of maxi-graffiti forthe Region of Sardinia, in squares in Cagliari, Sassari, Olbia, Oristano andNuoro. To celebrate Peace and Unity in Europe, utilizing colour and developingthe theme of sustainability.
With GreenGraffiti®, knowledge emerges from the lecture halls and comesinto contact with the city. On occasion of its eighth centenary, one of theoldest universities in the world chose our sidewalk decorations to celebratescience, the arts and nature. A kaleidoscope of graphic symbols and motifs thatliterally transformed the urban tapestry of four squares in Padua, creating newspaces of interaction in which to meet and exchange ideas. The creativity was created by the University Communication Office.
GreenGraffiti® sinks its roots into the cement for the inaugural event of “Urban Gardening”, a project promoted by Timberland that transformed the post-industrial courtyard of BASE into an urban vegetable garden – to improve collective well-being and reduce food waste.
What color is love? A rainbow, for sure, just like the one that graced the maxi graffiti at the entrance to the exclusive launch party for the new rainbow-themed album by The Giornalisti, “Love”.
Corsico goes big with a maxi graffiti for the launch of “Routine”, rap artist Shiva’s first EP after a two-year hiatus. The tracklist titles were featured in block letters in the middle of a suburban field, one of the first epicenters where Shiva developed as an artist.
Combine a renowned artists collective, an event dedicated to electric mobility and GreenGraffiti®: the result couldn’t have been more memorable. Much like the gigantic installation created for BluE – following the drawing of the NO CURVES, which invaded Corso Buenos Aires during Milan Design Week 2019.
Nothing but the best to celebrate the values promoted by the World Environment Day. The parking lot at the Torino U.N. headquarters hosted a massive piece made with our 100% natural yogurt-based mixture.
Gold glistens, so does our graffiti! We decorated the entrance to the Vicenza Trade Fair with a glittery geometric pattern.
To help draw even more attention to its interactive installation, Adidas asked us to customize the pavement in Piazza XXVI Maggio, near by the famous Darsena docks, one of the busiest points of passage in Milan.
Nike brought the values of sportsmanship to the suburbs; we brought our graffiti – not to paint the walls, but to renovate and custom brand the soccer pitches where our special guests competed in a vigorous 5-a-side tournament.
During FuoriSalone week, the area in front of the Museum of Science and Technology was transformed into a racecourse for Bugaboo strollers – designed for parents who want to raise their children at maximum speed.
Runners and Music Lovers united for Social Music City, to run with Reebok on a small race track designed to let friends challenge each other to a race or to train together.
IGPDecaux’s special bus shelters wouldn’t be quite as special – without the embellishment of our floor decorations, which interacted with and contributed to the overall visual identity.
Jeep Renegade and GreenGraffiti® share a passion for the street. Our intervention valorized the display areas and decorated the pathways, making the test drive experience more memorable.
2.500m2 of graffiti that was even visible by airplane! This was the design created for the Finmeccanica stand at Le Bourget Airport in Paris during the SIAE Paris Air Show.