Institutional communication in the age of GreenGraffiti
Every location has a story to tell, must-see attractions, battles to win. Public administrations are continuously on the lookout for better ways to speak with their citizens – so they can be convincing, without being intrusive.
Institutional communication: graffiti advertising wins over municipal governments throughout Italy
GreenGraffiti is a form of advertising media used by municipal governments all over Italy to raise awareness and promote civic education through urban regeneration projects and tactical urban planning. GreenGraffiti lets local governments boost their institutional communication, by speaking the same language as the people who live and walk the city streets every day.