You can call them whatever you like, but we’re the only ones who know how to make them
GreenGraffiti® is an unexpected advertising format that transforms sidewalks and city squares into unconventional advertising space – capturing attention and stimulating curiosity, astonishment and a media echo chamber. Messages are applied to the pavement using stencils and a 100% “green” mixture, so they are the perfect example of temporary sustainable advertising.
The graffiti advertising is placed in strategic locations, so it can reach the intended target in an engaging way, ensuring high visibility for the message and brand. Creativity, a wow-effect and captivating content make GreenGraffiti® the first kind of offline media to unite the power of guerrilla advertising with the capillary distribution of outdoor media.
Because we are immersed in a constant flow of communication that has made us blind to most messages. GreenGraffiti® is instantly eye-catching, because it is located in places where advertisements are not usually found.
GreenGraffiti® is a form of sustainable advertising, produced using a technique with low environmental impact. The formula is completely natural, and only water is required for its removal. The aluminum stencils are entirely recycled after use.
GreenGraffiti® is a strategic form of outdoor media that successfully reaches specific targets, using proximity campaigns in a single neighborhood, or vertical activations linked to specific areas of interest (metro stations, cinemas and theaters, universities, business centers).
GreenGraffiti® floor advertising stays on display for 15-days, afterwards it is removed and the surface returns to its original condition. In some cases, it is possible to request time slots with a longer or shorter duration.
In some countries (I.E.: France, Italy, Russia) stencil application is officially authorized and runs no risk of sanctions or fines, while in others we work in guerrilla mode, without providing any permission.
Onto every message installed, a layer of Pureti® is applied. This is a nanoparticle solution which, thanks to solar energy, trigger a photocatalytic process that makes each graffiti work into an air purifier, contributing to oxygen production and reducing levels of pollutants such as PM10 and PM2.5
GreenGraffiti® campaigns start out as offline marketing activations, but they can easily be transformed into viral online content by launching call-to-action techniques aimed at generating buzz and media coverage.
GreenGraffiti® installation is a spectacular and engaging moment that captures people’s attention much like when street art is created. The colorful graphics – super creative and pop-inspired – are a unique way to decorate urban grey space.
We’ve brought GreenGraffiti® to Europe and North America's largest cities. If yours isn’t listed on the map, just contact us and we’ll try to reach you too!
Our experience has allowed us to map the primary points of interest and determine the best circuits to reach any target group, with the perfect distribution of our floor graffiti.
GreenGraffiti® is suitable for more than just advertising campaigns. The technique is also ideal for producing maxi floor decorations for special installments in public or private locations, for events or any activations requiring a strong scenographic impact.
Our primary market is Italy, but thanks to our vast network of partners around the world we can also develop viral floor advertising campaigns in some of the largest cities: New York, Los Angeles, Paris, Berlin, London, Amsterdam…
