If the traditional saying is true, “Napule è mille culure” – “Naples is a thousand colors” – then GreenGraffiti is definitely the city’s perfect advertising tool: colorful graffiti designed to animate an urban setting and blend into the surrounding environment in an unobtrusive way, embellishing the town with street art inspired advertising installations.
In a panorama characterized by labyrinthine pedestrian ways overflowing with billboard advertising – aimed primarily at car traffic – it is extremely difficult to get a message to stand out.
On top of that, there are limitations imposed to respect one Europe’s largest areas of artistic attraction and a lack of urban décor elements outside of tourist areas, making the advertising possibilities rather grim.
GreenGraffiti is a highly effective solution for this complex issue: thanks to the flexibility of the format, it can fit into the urban fabric and speak directly with the neighborhoods, from residential areas like Vomero, to more densely populated ones, such as Rione Sanità.
All of this, in a fresh and upbeat language that seamlessly amalgamates with the spirit of the city and stimulates its underlying passion: take, for example, the teaser activation for the launch of the new uniform for Napoli Calcio or the one for the docu-film about Maradona to see how successful this form of advertising media can be – and how each campaign has taken on an authentically Neapolitan accent.
