The City of Turin was one of the first in Italy to permit the installation of GreenGraffiti on the sidewalks. From Valentino to Gran Madre, Olimpico to San Salvario, over the years nearly all of the neighborhoods in the city have been adorned with our sustainable graffiti, featuring colorful temporary advertising campaigns.
The city’s unique urban conformation and the distinctive identities of each neighborhood make Turin the ideal location for outdoor communication with strong vertical reach, targeted according to the zone and specific areas of interest.
Although the dimensions of the city are not particularly vast, each district shines from within: the inhabitants enjoy a 360° neighborhood experience, by making purchases in small nearby shops and taking full advantage of the public open space. As a result, it is important for advertising launches to take these peculiar characteristics into account and add to the relevance through territorial proximity and local marketing.
Although it is not possible to run advertising campaigns in the historic center of Turin, this is compensated by the vast territorial knowledge acquired by GreenGraffiti through the years, through creative activations and guerrilla marketing activities in the various neighborhoods, from Crocetta to CIT Turin, Aurora to Mirafiore.
Plus, since the city limits extend only to the nearest suburbs, we have extended the reach of our floor advertising campaigns to several nearby towns as well, such as Nichelino, Settimo Torinese and Moncalieri.
