A sustainable, authorised urban advertising medium designed to capture real attention.
Planning a GreenGraffiti campaign means positioning your message in the heart of the city, in the places where thousands of people pass every day.
It is an immediate and surprising format capable of generating spontaneous interactions both in the physical environment and online. It is ideal for those looking for a recognisable, memorable and measurable advertising medium, with low audience dispersion and a strong phygital component.
Generates immediate visual impact
Combines physical presence with digital amplification
Works for product launches, events, local activations and drive-to-store campaigns
Is designed for multi-city campaigns and large-scale strategies
The process is simple and guided: once the city and campaign period have been selected, we manage the entire implementation process, from location selection and permits through to final removal.
Every campaign follows a clear procedure, reducing complexity and ensuring a consistent, fully authorised intervention.
Choose the city and campaign period
Define the target audience
We identify the most effective locations
We manage municipal permits
We install the GreenGraffiti graphics
We remove everything at the end of the campaign
We deliver the final report and location mapping
GreenGraffiti can be implemented across a wide network of Italian cities selected for population density, pedestrian flows and strategic opportunities.
Every project is tailored to the local context and municipal regulations.
15 days, with the possibility of extensions or additional campaign rotations.
We can work from production-ready files supplied by the client or develop the creative concept based on a brief.
In the busiest areas of the city: business districts, universities, shopping streets, metro stations and city centres.
