In Padua
advertising goes Green

Offline media and advertising circuits: the static reign of the City of Padua

A youthful city that is constantly on the move, Padua is where the productivity of North-East Italy encounters the vivacity everyone who choose the city for its renowned University. Most businesses are located in the historic center, while neighborhoods outside of the historic city walls are more residential, with a higher concentration towards the north.

This city offers strong economic prospects and does not feature much OOH advertising media, except for the most classic versions: bus shelters, MuPi in the center, billboards for vehicle traffic, and not much else.

This is the ideal location for developing a creative and flexible communication tool like GreenGraffiti, whose environmentally friendly soul is the perfect match for the sustainability goals set by the municipal government in recent years.

The sidewalks of Padua come alive with GreenGraffiti^® advertising campaigns

In Padua, GreenGraffiti communicates primarily with a residential audience, where it integrates into the neighborhoods located just outside of the historic center. The capillary nature of urban graffiti, coupled with the fact that the distribution does not require any kind of support and its ability to generate a wow effect with pedestrians, makes GreenGraffiti a strategic advertising media for reaching both Padua natives and the student population.

This tool can also be paired with other advertising tools to create integrated campaigns that can cover 100% of the city, hitting multiple and fragmented targets: MuPi for pedestrian traffic in the center, bus shelters along major roads and GreenGraffiti in residential areas, near parks and shopping centers.