Call them whatever you like. We're the only ones who know how to make them.
GreenGraffiti uses a VOC-free, food-grade mixture that adheres to surfaces without damaging them. During installation, a photocatalytic layer is applied. It reacts to sunlight and contributes to the reduction of certain air pollutants that are harmful to human health, including nitric oxide and nitrogen dioxide (NOx). It is an approach that combines sustainability, effectiveness and full compatibility with the urban environment.
Outdoor advertising medium placed on urban pavements
Placed in high-footfall areas
Enables measurement of total footfall
Phygital: from physical impact to digital engagement
Includes dedicated QR codes and interactive content
Running a GreenGraffiti campaign means establishing a structured presence across a city: starting from campaign objectives, analysing pedestrian flows, identifying strategic locations and managing the required permits.
Every step is designed to ensure a controlled intervention with high impact.
We identify the campaign objectives
We analyse pedestrian flows using measurable data
We select high-impact locations
We manage municipal permits
We carry out the GreenGraffiti installations
We remove everything at the end of the campaign
We provide a report with KPIs and location mapping
GreenGraffiti can be implemented across a wide network of Italian cities selected for their urban density, pedestrian flows and strategic opportunities.
Every project is tailored to the local context and municipal regulations.
Thanks to our experience, we have mapped the city's main points of interest and developed routes designed to reach every type of audience.
GreenGraffiti is designed to respect the city. Installations are created using a biodegradable mixture that does not damage urban surfaces. During installation, a photocatalytic technology is applied. It reacts to sunlight and contributes to the reduction of certain air pollutants, including nitric oxide and nitrogen dioxide (NOx). The removal process is just as clean: only hot water is used, with no additives.
Eco-friendly, biodegradable mixture
Photocatalytic technology that contributes to reducing pollutants
No solvents or additives
Removal using hot water only
GreenGraffiti is ideal for brands and organisations looking for an authentic and sustainable urban presence.
A solution for those seeking an advertising format that combines impact, originality and environmental awareness.
Brands planning multi-city campaigns
Organisations looking to establish a presence in high-footfall areas
Companies seeking an immediate and distinctive advertising format
Creative agencies and media buying agencies
