ITA

Street Advertising goes glocal

GreenGraffiti and street advertising in Italy

GreenGraffiti is the greatest interpretation of a new form of offline communication – street advertising – which first conquered the Italian peninsula, and then affirmed itself in Europe and overseas.

Thanks to our network of international partners, we have successfully exported this type of outdoor advertising abroad: from London to New York, Berlin to Los Angeles, numerous cities have hosted our graffiti advertising featuring memorable international guerilla marketing campaigns.

In Italy, in addition to commercial brands, many municipal governments have also decided to utilize GreenGraffiti for activations to raise awareness, civic education and for their institutional communication – while taking advantage of mutually beneficial forms of public-private collaboration.

In fact, in recent years, the powerfully disruptive impact of GreenGraffiti has reached some of the capital cities of numerous Italian regions, including: Milan, Turin, Genoa, Padua, Naples and many more.

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